How Might We (HMW) Questions
Reframe problems as opportunity questions that unlock generative thinking.
What it is
How Might We (HMW) is a framework used to transform defined problems and insights into actionable design challenges. By beginning a question with "How might we," teams are prompted to consider potential solutions and opportunities rather than focusing solely on the negative aspects of a problem. This phrasing suggests that a solution is attainable and encourages diverse approaches to problem-solving.
The HMW format is particularly effective because it guides the creation of questions that are broad enough to allow for a variety of solutions but focused enough to provide a clear starting point for brainstorming. A well-constructed HMW question avoids suggesting a specific solution, instead acting as a launchpad for exploring numerous creative ideas.
This method is commonly employed in design thinking processes, especially during the ideation phase, to ensure that the challenges identified are framed in a way that inspires innovation.
When to use it
- When transitioning from problem definition to ideation.
- To reframe insight statements into actionable design opportunities.
- To encourage a wide range of creative solutions.
- When preparing for brainstorming sessions.
- To shift team focus from problems to possibilities.
- When needing to define clear, yet flexible, design challenges.
How to use it
- 1
Review Insight Statements
- 2
Formulate Initial HMW Questions
- 3
Assess Solution Variety
- 4
Balance Breadth and Focus
- 5
Refine and Prioritize
Key concepts
Insight Statement
A concise articulation of a user need or challenge, often based on research findings, that serves as the foundation for HMW questions.
Problem Reframing
The process of restating a problem in a way that opens up new possibilities for solutions, typically by shifting focus from obstacles to opportunities.
Generative Thinking
A mode of thought focused on producing a large quantity of diverse ideas and possibilities, often without immediate judgment or evaluation.
Ideation Phase
A stage in the design thinking process dedicated to generating a wide array of potential solutions to defined problems.
Opportunity Question
A question framed to highlight potential for innovation and improvement rather than simply stating a problem.
Common pitfalls
- Framing questions that are too narrow, leading to limited solutions.
- Creating questions that are too broad, lacking sufficient focus for actionable brainstorming.
- Suggesting a specific solution within the HMW question itself, stifling creative exploration.
- Focusing solely on the problem without transforming it into an opportunity.
- Not grounding HMW questions in genuine user insights or defined problems.
Further reading
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